This report explores the underlying forces driving growth in some of the most important endoscopic segments. At a time when healthcare institutions are seeking ways to restrain spending while improving outcomes, endoscopic technologies offer compelling possibilities by presenting improvements in cosmetic outcomes and the potential for faster recoveries-both of which are important considerations in a global market which features a growing middle class and rising awareness of the availability, and possibilities, of minimally-invasive surgery. Sales of these products exceeded $12 billion in 2014 and are expected to rise at a healthy rate through 2020, with particular strength in the markets of Asia.
Critical Issues Covered in this Report:
• Epidemiological factors and the prevalence of relevant diseases and conditions;
• Quantitative factors including revenues, detailed caseloads, surgical procedures, and device sales; and
• The competitive landscape for these devices in the U.S. and international markets.
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