Read the First Edition of The Lens, a new magazine by LSI arrow-icon

Aswin Gunasekar Presents Zeto at LSI USA ‘23

The company has developed a wearable headset that is wireless, eliminates the need for preparation (e.g. gel application), and fully integrates with cloud data systems for real-time data viewing and management.
Speakers
Aswin Gunasekar
Aswin Gunasekar
CEO, Zeto

Transcription


Good morning, everybody. I'm Aswin Gunasekar founder and CEO at Zeto and we are about taking EEG from the room to anywhere. Quick summary, we have been commercial for just over 24 months, we are running an annual sales of about $3 million and hope to be growing significantly this year as well. We are at over 200 healthcare facilities. With over 35,000 Clinical images recorded, we plan to reach a revenue rate of about 50 million by 2025 and build a very large valuable eg database in the process, raising 20 million Series B to accelerate commercialization and launch market expansion products. We were also the winner of the UCSF health award in 2021. In the hospital diagnostics category. As you can see, there were other very promising established startups in the mix in other categories. And it was a testament to our potential in the neuro space. So EEG is electrical activity of the brain. It's like EKG for the brain. And it is an important diagnosis technique for conditions such as epilepsy, sleep disorders, diagnosing seizures, and has important clinical value for stroke, autism, depression, the primary problem be solved is not the better technology. It is not needing a trained EEG certified technician. To administer this test, they glue wires, braid skin applied paste and all kinds of stuff measure the locations. It is estimated that over 35,000 EEG technicians are needed in the US alone, but less than 3000 remain in the profession today. As a result, it's unavailable in most healthcare facilities. And last but not least, you can see with this archaic kind of technology, you actually have to have a neurologist on site to come in and read the data. So if you don't have a neurologist on site, tough luck, you cannot offer this important diagnostic test to your patients. Zeto offers a convenient turnkey solution for EEG, you have a comfortable headset with 19 EEG sensors placed as per the 1020 neurology standard along with EKG video and axillary inputs. Data is live streamed, a user can open any device with zero software installs, and view and analyze data live via the cloud. We also have live seizure detection, running for adding great diagnostic value. And in parallel, we offer live EEG monitoring technician monitoring and interpretation services by board certified neurologist in over 40 plus states. So it's a full solution. And as a result, a small hospital can now offer EEG when they previously did not have access to it. We are serving both inpatient and outpatient cases because the need is so desperate from ICUs to clinics, and both in the adult and pediatric setting right now. To understand our potential, it's important to understand the massive unmet need of brain monitoring. With the current setup, the wires and the metoo glues and the conventional technology. EEG is now limited to circle zero where it's limited to neurology departments and offices where they have access to a trained technician. With the launch of our Z EEG which is our current product we have opened up circle one which is ICU monitoring EDSS in clinical trials and Euro mod assessment. We have a game changing product which is a continuous monitoring product launching later this year. It's our gen two headset and that can be used for 2448 72 hour monitoring. And that will be opening up telehealth home monitoring and EMS vehicles the market we believe EEG will evolve much like EKG did from monitoring to diagnostic for various conditions such as depression, stroke and autism. The best part about what we do is it EEG is well understood, well practiced and well reimbursed. In fact, it's so well reimbursed because of all the old technology. We have 18 plus CPT codes available just for all kinds of outpatient ages and multiple DRG codes for inpatient entities. And the longer you do and more intermittent or continuous monitoring EEG is reimbursed higher. And additionally, the market just in the US for short term and long term AG is about 1 billion and 2 billion large just in the US alone. And we believe as the market becomes more diagnostic and predictive. It's a 5 billion plus future market for us. We sell we are two simple models. One is a simple fast like revenue model where we sell everything For a per pay per click Test price, ranging from $70-$250 all included, except for other software add ons. And we also sell via the traditional purchase model where we sell the equipment anywhere between 25 to 35k and subscription for the cloud. Additional software, our add ons, single use disposables per patient storage fees, as they as hospitals do more and more recordings and store more data with us. And platform tests fees for easy easy reading services. So we have multiple robust revenue streams, and we are building pretty much with a recurring revenue stream as we go along. And we make about $20,000 annual recurring revenue once a unit is deployed. We are turning out to be one of the best products for full montage full coverage EEG in the rapid in the rabbit EEG segment. If you look at the majority of the market, it's the me to the wires and the glue that limit EEG that's still the majority the market. Cerebral is an another established startup. They have a point of care diagnostic however, they have limited coverage with eight channels and no video. My background is about 15 years in engineering, product and management consulting I have experienced at PWC and AMD Gabba Braun is our star CTO who's developed real time trading software for some of the biggest European banks. And Florian is a proven commercial leader in EEG. And Dr. Robert Fisher. He's our chief medical adviser. He's director of Stanford Epilepsy Center and one of the top cables in EG and epilepsy. As I said, you know, to reach 50 million annual revenue at our ARR of $20,000, we have to have about 2000 units cumulatively deployed in the market. And that turns out to be a very achievable number of accounts for us across hospitals, clinics, and enterprises. So we plan to keep our focus and keep moving along because it's a very achievable target, and we hope to be further bolstered by a capital race, and our game changing product launches in the next two years. And at an 80% gross margin business. That helps a lot to help to get to crush cash breakeven. Within 12 months we expect to be cash breakeven by 2024. So in summary, we believe we have the best shot at being the easy solution of the future. We are raising capital, so let's chat if you're interested. Thank you.

LSI USA ‘25 is filling fast. Secure your spot today to join Medtech and Healthtech leaders.

March 17-21, 2025 Waldorf Astoria, Monarch Beach | Dana Point, CA Register arrow