Bill Perry 0:04
Good morning. My name is Bill Perry, CEO of Deep Blue medical. Deep Blue is transforming soft tissue surgery by bringing out next generation devices to eliminate soft tissue surgery failure. The T line platform has three pillars its Mesh, Suture and aesthetic breast scaffold. Now did you know in the US each year, one in 10 11% of 5 million closed laparotomies develop into a hernia, and one in 330 2% of all hernia repairs of the 600,000 hernia repairs fail each year, it's a $10 billion cost. And even a 1% reduction in hernia is $140 million of savings to the system. And the problem is cheese wiring. It's a very simple thing the suture pulls through the tissue or the mash. Before there's tissue integration or bio incorporation. It happens because pressures overcome the strength of the closed surgical site or the fixation site. And if this happens, then you get surgical site dehiscence you get mesh migration mesh contraction mesh tearing away from tissue. And if you think that there's one in three hernia repairs that fail with a mash, just consider the two and three repairs fail if you use a suture alone. And the problem comes from a lack of a of a fast application that reduces stress at the surgical or fixation site and the clinical ramifications of this are severe, you get the cheese wire effect where you can see there's a suture with multiple cuts in the fascia and those Swiss cheese defects very painful, where you see the mesh that pulled away and rolled up in D hiss, or the torn fascia photo with the two arrows pointing to the knots with a suture between them. And right down below is a perfect U shaped cheese wire cut. The answer is a mechanical formula stress equals force divided by area. Now forget about the math and think about the snow shoe. The force of the body on the area of the shoe creates stress pushing you into the snow strap on a snow shoe, increase area decrease stress walk on top of snow. We all know that a tree with a large root ball is stronger than a tree with a small root ball. So the first platform pillar is the tee line hernia mesh portfolio. There's a permanent polypropylene mesh on the market, a biosynthetic absorbable mesh coming and uncoated mesh coming and all of them have integrally knit extensions that have 15 times the surface area of the suture and thus a 300% greater acute anchor strength. So we've eliminated eliminated the main point of failure and the mesh in the suture are one and now you have a better surgical experience the mesh lies flat and smooth with optimal tension. And we're launching a new product that T line Mini, which is ideal for small defects. This is often requested from our 50 Plus buying sites today. The second platform pillar is the T line tissue control suture. It is a flat suture. And we got into this because all of our users would use our first product and would show us and teach us how they wanted to use the product going forward. So it's a flat mesh that can sell fixate at any different point. It grips and it provides two way flexible tension adjustment. The barbed sutures that it replace, have one way tension adjustment, and they overtighten. So it's going to be permanent absorbable for a variety of soft tissue applications. So we're replacing three different devices that are fast and convenient. That's why they use but they have a host of unintended consequences. One way tighten can ease one way tension or tightening can easily overtightening and fact that the sales rep say doctor, approximate don't strangulate and studies are coming out that overtightening reduces perfusion, which reduces the wound healing. The third platform is again, another organic platform where we have plastic surgeons who use our mesh in the abdominal wall. And then they say, you know with these extensions, if this was absorbable I would use it in the breast tomorrow because again, the same problem exists all throughout the body. So with our extensions, we have better anchoring and tension adjustment. It forms sort of a hammock or a sling in it's sort of like a 3d internal bra and some of the problems it solves are failures at the inframammary fold, where you get cheese wiring down at the inferior aspect of the breast and the implant starts to slide down. We solve that application is fast, simple and advantageous. It's bite through bite through cut, it's a two bite lockstitch take a bite of tissue, go through the extension. Take a bite of tissue go Through the extension, cut it, it's patented fast and easy. It sinks down into the tissue it pulls the mesh flat and taut. It's much smaller than large suture knots, and it doesn't choose wire so there's less pain for the patient. I want to show you how strong T line is it's super physiologic. Even if you have underlying tissue failure, the mesh still holds. You can see the arrows pointing to where the mesh is sewn in to the anterior aspect of the rectus muscle. The rectus muscles were pulled together to repair a hernia, that cheese wired because they used a standard suture and you get tissue pressing up against the mesh, but the mesh still holds the app wall together. So we have a three pronged mission, significantly eliminate or reduce soft tissue surgery failure, reduce patient pain because of no cheese wiring, and provide a better surgical experience. 8000 of these extensions have been sewn in over three years. We have 15 Peer Reviewed published papers, zero adverse events, device related events related to the lockstitch and extension, an incredibly low just a handful of recurrences in all these applications, so excellent safety and efficacy profile and glowing testimonials from Kol sites. So we're currently selling into more than 50 sites. These are past presidents of the American hernia society chiefs of general surgery, UCSF NYU, Duke, Mayo, all buying and happily using this and teaching us how to use the future products. So three pillars coming out now through 2025. Based on the conversations that we're currently having and business development, we strongly believe that we're excellently positioned for an exit about a year and a half from now. It's a $2 billion market opportunity. $800 million and ventral Mash $500 billion and barbed sutures $700 million in biologic or absorbable biosynthetic breast scaffold sold today. All of these use the small surface area applications that lead to recurrence. So I've been doing this about 30 years, lots of startups 19 medical product introductions, I counted. fundraisings, north of 120 million, lot of regulatory just a serial entrepreneur and I just recently co founded the American Society of Plastic Surgeons medical device accelerator. My partner, Dr. Howard Levinson just finished past president of the American Society of Plastic Surgeons department chair at Eastern Virginia. And he was a Duke for 14 years where he invented this. So we did two rounds of financing and some notes. You can see the things we've achieved there including FDA clearances, we have 17 issued patents in multiple areas. And with the funding of a bridge note that we're doing in April happy to talk about that are A B round we're going to do in the fall, we're going to finish our strategic partnership discussions, bring out new products with new clinical markets, long term data and an international launch. And again, we think we're very well positioned based on ongoing discussions for an exit about a year and a half from now. So three product groups to coming first on the market proving the concepts growing sales in our clinical and pilot launch 15 Peer Reviewed published papers all listed on our website, over 8000 of these sewn in over three years. An excellent IP estate was 17 issued patents, large market opportunity. exec team with multiple exits under our belt, ongoing concrete business development discussions and our main exit point later next year. Again, happy to speak about a note that's still open through April and a B round we want to do in q3. My name is Bill Perry, CEO of Deep Blue medical. Thank you for your attention.
Driven executive with 29+ years experience in VC / private equity medical device start-ups and growth companies. Extensive domestic and international corporate leadership, including marketing, business development, sales, reimbursement, regulatory and operations experience in multiple medical specialties. Successful ventures encompassing significant corporate growth, multiple profitable exit strategies and a successful IPO, and key, central participation in fund-raising efforts.
Led several organizations including founding multiple entities and offices. Nine years living in Europe growing business internationally, 19 years based in the US/San Francisco Bay Area leading corporate functions and global/domestic activities.
Significant business development experience with more than 20 deals achieved including multi-million dollar JDA's, partnerships, CRADA's, licensing deals, and grants. Multiple significant corporate, direct-to-surgeon and direct-to-patient marketing initiatives, 19 product introductions, and development of new medical markets and applications.
Led product development efforts from concept to market launch with internal and outsourced development resources. Received several FDA 510(k)'s and CE Marks. Extensive experience with domestic and international medical device reimbursement.
Specialties: Start-up Leadership, Business Development, Marketing, Sales, Planning, Product Launch, Fundraising, Venture Capital, Medical Device, Reimbursement, Distribution, Advisory Boards
Driven executive with 29+ years experience in VC / private equity medical device start-ups and growth companies. Extensive domestic and international corporate leadership, including marketing, business development, sales, reimbursement, regulatory and operations experience in multiple medical specialties. Successful ventures encompassing significant corporate growth, multiple profitable exit strategies and a successful IPO, and key, central participation in fund-raising efforts.
Led several organizations including founding multiple entities and offices. Nine years living in Europe growing business internationally, 19 years based in the US/San Francisco Bay Area leading corporate functions and global/domestic activities.
Significant business development experience with more than 20 deals achieved including multi-million dollar JDA's, partnerships, CRADA's, licensing deals, and grants. Multiple significant corporate, direct-to-surgeon and direct-to-patient marketing initiatives, 19 product introductions, and development of new medical markets and applications.
Led product development efforts from concept to market launch with internal and outsourced development resources. Received several FDA 510(k)'s and CE Marks. Extensive experience with domestic and international medical device reimbursement.
Specialties: Start-up Leadership, Business Development, Marketing, Sales, Planning, Product Launch, Fundraising, Venture Capital, Medical Device, Reimbursement, Distribution, Advisory Boards
Bill Perry 0:04
Good morning. My name is Bill Perry, CEO of Deep Blue medical. Deep Blue is transforming soft tissue surgery by bringing out next generation devices to eliminate soft tissue surgery failure. The T line platform has three pillars its Mesh, Suture and aesthetic breast scaffold. Now did you know in the US each year, one in 10 11% of 5 million closed laparotomies develop into a hernia, and one in 330 2% of all hernia repairs of the 600,000 hernia repairs fail each year, it's a $10 billion cost. And even a 1% reduction in hernia is $140 million of savings to the system. And the problem is cheese wiring. It's a very simple thing the suture pulls through the tissue or the mash. Before there's tissue integration or bio incorporation. It happens because pressures overcome the strength of the closed surgical site or the fixation site. And if this happens, then you get surgical site dehiscence you get mesh migration mesh contraction mesh tearing away from tissue. And if you think that there's one in three hernia repairs that fail with a mash, just consider the two and three repairs fail if you use a suture alone. And the problem comes from a lack of a of a fast application that reduces stress at the surgical or fixation site and the clinical ramifications of this are severe, you get the cheese wire effect where you can see there's a suture with multiple cuts in the fascia and those Swiss cheese defects very painful, where you see the mesh that pulled away and rolled up in D hiss, or the torn fascia photo with the two arrows pointing to the knots with a suture between them. And right down below is a perfect U shaped cheese wire cut. The answer is a mechanical formula stress equals force divided by area. Now forget about the math and think about the snow shoe. The force of the body on the area of the shoe creates stress pushing you into the snow strap on a snow shoe, increase area decrease stress walk on top of snow. We all know that a tree with a large root ball is stronger than a tree with a small root ball. So the first platform pillar is the tee line hernia mesh portfolio. There's a permanent polypropylene mesh on the market, a biosynthetic absorbable mesh coming and uncoated mesh coming and all of them have integrally knit extensions that have 15 times the surface area of the suture and thus a 300% greater acute anchor strength. So we've eliminated eliminated the main point of failure and the mesh in the suture are one and now you have a better surgical experience the mesh lies flat and smooth with optimal tension. And we're launching a new product that T line Mini, which is ideal for small defects. This is often requested from our 50 Plus buying sites today. The second platform pillar is the T line tissue control suture. It is a flat suture. And we got into this because all of our users would use our first product and would show us and teach us how they wanted to use the product going forward. So it's a flat mesh that can sell fixate at any different point. It grips and it provides two way flexible tension adjustment. The barbed sutures that it replace, have one way tension adjustment, and they overtighten. So it's going to be permanent absorbable for a variety of soft tissue applications. So we're replacing three different devices that are fast and convenient. That's why they use but they have a host of unintended consequences. One way tighten can ease one way tension or tightening can easily overtightening and fact that the sales rep say doctor, approximate don't strangulate and studies are coming out that overtightening reduces perfusion, which reduces the wound healing. The third platform is again, another organic platform where we have plastic surgeons who use our mesh in the abdominal wall. And then they say, you know with these extensions, if this was absorbable I would use it in the breast tomorrow because again, the same problem exists all throughout the body. So with our extensions, we have better anchoring and tension adjustment. It forms sort of a hammock or a sling in it's sort of like a 3d internal bra and some of the problems it solves are failures at the inframammary fold, where you get cheese wiring down at the inferior aspect of the breast and the implant starts to slide down. We solve that application is fast, simple and advantageous. It's bite through bite through cut, it's a two bite lockstitch take a bite of tissue, go through the extension. Take a bite of tissue go Through the extension, cut it, it's patented fast and easy. It sinks down into the tissue it pulls the mesh flat and taut. It's much smaller than large suture knots, and it doesn't choose wire so there's less pain for the patient. I want to show you how strong T line is it's super physiologic. Even if you have underlying tissue failure, the mesh still holds. You can see the arrows pointing to where the mesh is sewn in to the anterior aspect of the rectus muscle. The rectus muscles were pulled together to repair a hernia, that cheese wired because they used a standard suture and you get tissue pressing up against the mesh, but the mesh still holds the app wall together. So we have a three pronged mission, significantly eliminate or reduce soft tissue surgery failure, reduce patient pain because of no cheese wiring, and provide a better surgical experience. 8000 of these extensions have been sewn in over three years. We have 15 Peer Reviewed published papers, zero adverse events, device related events related to the lockstitch and extension, an incredibly low just a handful of recurrences in all these applications, so excellent safety and efficacy profile and glowing testimonials from Kol sites. So we're currently selling into more than 50 sites. These are past presidents of the American hernia society chiefs of general surgery, UCSF NYU, Duke, Mayo, all buying and happily using this and teaching us how to use the future products. So three pillars coming out now through 2025. Based on the conversations that we're currently having and business development, we strongly believe that we're excellently positioned for an exit about a year and a half from now. It's a $2 billion market opportunity. $800 million and ventral Mash $500 billion and barbed sutures $700 million in biologic or absorbable biosynthetic breast scaffold sold today. All of these use the small surface area applications that lead to recurrence. So I've been doing this about 30 years, lots of startups 19 medical product introductions, I counted. fundraisings, north of 120 million, lot of regulatory just a serial entrepreneur and I just recently co founded the American Society of Plastic Surgeons medical device accelerator. My partner, Dr. Howard Levinson just finished past president of the American Society of Plastic Surgeons department chair at Eastern Virginia. And he was a Duke for 14 years where he invented this. So we did two rounds of financing and some notes. You can see the things we've achieved there including FDA clearances, we have 17 issued patents in multiple areas. And with the funding of a bridge note that we're doing in April happy to talk about that are A B round we're going to do in the fall, we're going to finish our strategic partnership discussions, bring out new products with new clinical markets, long term data and an international launch. And again, we think we're very well positioned based on ongoing discussions for an exit about a year and a half from now. So three product groups to coming first on the market proving the concepts growing sales in our clinical and pilot launch 15 Peer Reviewed published papers all listed on our website, over 8000 of these sewn in over three years. An excellent IP estate was 17 issued patents, large market opportunity. exec team with multiple exits under our belt, ongoing concrete business development discussions and our main exit point later next year. Again, happy to speak about a note that's still open through April and a B round we want to do in q3. My name is Bill Perry, CEO of Deep Blue medical. Thank you for your attention.
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