Transcription
Rachel Knutton 0:05
Okay, I don't know how many of you wanted to do that. I'm Rachel Knutton on the CEO of Alluvia Studio, and we are a strategic med tech marketing company. And we get to work with people like everybody in this room, we work with startup companies, we will work with strategics. We do branding, presentations, and one of the things we really focus on is getting your story, right. So I just want to take a few minutes to talk about telling a story and encourage you, I don't get up here, my clients always get up here and talk. And so now I know what it feels like to be up here and talk about yourself a little bit. And I empathize. But what I want to talk about is just why we're here, we're here because you guys have amazing Patient Care Innovations, and you're trying to get to that next critical milestone. And your story is a really important part of that. You've got insights that you're sharing as strategics. And as investors, your insights are helping drive someone else's story. And let's face it, the stories are going to get you to that level of investment that's going to lead you to help more patients. One of the things that I love about our business is that we really get to impact lives. There's not a lot of industries, where raising the money will save lives, drive up outcomes and lower costs. And we get to do that. And it's a lot of fun. And it's really important. And it's important to get that story, right. And I think spending the time and the energy to do that is something that's as important as working on your regulatory milestones, your clinical data, getting the product, right, making sure it works, let's make sure your story works as well. One thing I want to share as a new client that I have who I consider a friend, he's over here, he told me that you are a gift, and you are all a gift your gift to each other, because you're help writing someone's story. And really, you're helping write stories for patients in the future to as you change lives. And that's such a unique position to be in. That's why we're here we're here to help you do that. I have some postcards, I've been handing out as mementos, for your time in Barcelona. And I hope you enjoy those, I hope you take them all home, they're not going to do me any good, and Nashville, Tennessee. So please gather as many as you need for your family. But on the back of the card, we created a marketing checkup. Most of you are probably doing all of these things. But these are the things we consider to be foundational. If you're if you're doing these, you're probably really on the right path. The great companies that we work with, they're doing this and then we just help them execute on that. Other people need to kind of start from scratch and get there. And we help them do that as well. One thing I'd like to focus on on the card is this one is keep it simple. I think we have a very complex industry, there's complex solutions, it's a lot of hard work to get there. But the end of the day, we need to make sure that we're communicating that idea in a very simple message. And it's very hard to do this, I'm not going to I'm not going to dismiss the amount of time and effort it takes to do it. We like to talk about data. And we like to talk about numbers and the technical data and, and the financials. And that's very important, obviously. But at the end of the day, you need to start with your story. I like to say it's like going on a first date or trying to go on a first date and telling someone your five year plan before you've even gotten their attention. Let's make sure you're getting the attention with a good story. I love this quote from play bigger. I don't know if any of you have read this book. But he says the story about your business is more important than the facts about the business, even to people who make a living of analyzing facts. So I just want to encourage you and remind you to do that. I've seen so many great stories. And I know I know our presenters today, I've got it nailed, but like to encourage you and remind you about that. And finally, I'd like to use the words of one famous company that's really good at telling a story in just three words, which is just do it. If you haven't taken the time and effort to do it, do it. And if you're in a position like me when I was planning for this presentation, caught up in my head, what am I going to say? I'm sorry about that. Ask for help. I even had to ask for help. And I do this every day for companies around the world. I helped them tell their stories. When it came to telling my own I really had to bounce ideas off a second brain to help get there. So I encourage you to do that. We would love to be your partner in doing that. Because healthcare is complex. We want telling your story to be simple. So we look forward to being your partner in that and let us know how we can help
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