Video Transcription
Weronika Michaluk 00:02
Music, imagine you are in a marathon. Much like in a marathon, success in med tech isn't about quick sprints, but about sustained effort and strategic pacing. For med tech, this means moving from boom and bust sales to embracing steady, recurring revenue. Hello everybody. Thank you for coming here today. Whether you are looking for a free coffee break or you're really here out of a passion for med tech, I promise this session will be more energizing than your double shot of espresso. My name is Weronika Michaluk. I'm a med tech Practice Lead at HTD Health, where we help organizations like yours become leaders in the medical device space by using software to craft value beyond traditional medical devices. At HTD, we are your trusted technology partner that will guide you and support you throughout the complete software development product life cycle journey. We have great experts that specialize in interoperability, connected devices, market access, and compliant but Agile software development, and the teams work hard to ensure your success.
And today I want to talk about how, by using a subscription-based model powered by AI-driven insights, we are fueling continuous innovation and driving long-term revenue growth for your company. So traditionally, we focused on selling standalone medical devices, but with a shift towards more personalized, value-based health care, the landscape is changing, and it's not just a trend; it's a strategic necessity. If we integrate software into your devices, we are creating continuous value. And if you integrate your devices into EHR systems, your devices become part of a larger interconnected ecosystem where your customers won't just be buying a device; they will be investing in the network, making your solution essential.
Remember when buying a gym membership was all about getting access to equipment? Now it's all about the community. The personalized care in med tech is following the same path. We are shifting towards a more product-as-a-service model, where devices are becoming part of a continuous value-driven service that evolves with patient needs. So think about the subscription model as the difference between buying a one-game ticket versus a season pass. With a season pass, your funds are invested; they come back again and again, and it's the same in med tech. Thanks to the subscription model, you are really fostering long-term customer relationships, turning one-time buyers into long-term partners.
So now imagine that you are a coach on the sidelines, and your funds invested in the season pass have come for the game, and you need to win. So what do you need? You need real-time data analytics to make the right decisions. And that's exactly the role of digital transformation in med tech. When you integrate your devices into a broader ecosystem, you integrate data analytics; your devices become part of the larger ecosystem, and companies can feed device data back into EHR. Thanks to this, your customers, like this coach on the sidelines, will get real-time insights and will be able to make the right decisions to improve patient care, which is the most important.
So let's wrap up by focusing once again on how we can build value and build revenue at the same time in this digital era. Thanks to software, we are improving patient care and enhancing their outcomes. Just like avoiding injuries keeps a marathoner in the race, improving operational efficiency will help ensure that your organization runs smoothly. Digital helps to reduce waste and save time, which will actually improve your bottom line. Another thing is market differentiation. Thanks to integrated software powered by user-friendly solutions, you will differentiate yourself in this crowded marketplace. And last but not least, brand awareness. If you embed your solutions into daily workflows, your customers will see them every single day, which will improve loyalty and trust.
So med tech is at the beginning of this new race, but it's not a sprint; it's a marathon, and success will come for those that adapt, stay the course, and continuously move forward. If you are ready to become a leader in the medical device space, feel free to connect with me, and I will be more than happy to help you create an amazing, stunning software solution.
